The Renaissance of Scent

In short, smells are the most powerful trigger of emotions and memories. And it now seems they are also vital for health and wellness.

by Elsa Kruger

What happens when I smell my Cacharel Anais Anais? I remember the scent of my mother when I was home for the university holidays. A whole nostalgic picture of our house, the kitchen, the family around the dining-room table, and the lush garden and large lawn opens up in front of me, more than 40 years later.
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Suddenly it doesn’t sound so soppy to say, ‘Take time to smell the roses’. Your emotional and physical wellbeing depends on it, according to science. In short, smells are the most powerful trigger of emotions and memories. And it now seems they are also vital for health and wellness.

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