New Markets in the Sense of Smell

Imagine using your sense of smell to help manage your emotions, alleviate stress, curb cravings and treat a variety of psychological and physiological problems.
 
By Luke Vorstermans
 
In the past several years a whole new generation of scent products is taking advantage of new research in the science of smell.
 
Shelf space for room deodorizers, scented plug-ins and sprays has increased dramatically. Imagine even scented candles are now a billion dollar industry. Aromatherapy is booming because our sense of smell contributes enormously to the quality and enjoyment of our lives and well being. Walk into any pharmacy, grocery store, or supermarket and you’ll see how scents are added to many household product lines. These products, and hundreds like them, are delivering a new awareness of the use of scents in our lives.

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